Came to REWIND to get my facial treatment and i'm absolutely obsessed about it💞 the doctor is so kind and is an expert! Everyone must visit!
Surgery · Signature Lifting
Bringing the hairline down, not the brow up
Apgujeong, Seoul | Board-certified plastic surgeon, Dr. Jonghwan Choi
Hairline advancement with Endotine fixation · Full HD endoscopic dissection · KHIDI-registered for international patients
Forehead reduction surgery
The operation in one paragraph
Forehead reduction shortens a forehead by bringing the hairline forward. Rewind describes it as moving a measured portion of the scalp in front of the hairline so that a broad forehead is reduced into proportion, and states that the design is drawn against the balance of the whole face and not against forehead length alone. The hairline is opened on a 45-degree oblique line, the scalp is undermined, the surplus forehead skin is removed, and the advanced tissue is held with Endotine while the closure is made. Dissection is carried out under a Full HD endoscope so that nerve and vessel structures are identified as the plane is opened.
Facts on this page come from Rewind's own Korean surgical page for forehead reduction, which supplies the incision angle, the three operative steps, the fixation material and its absorption window, the endoscopic dissection, the dressing period and the durability the clinic records. Two figures are absent from that page and therefore absent here: the anaesthetic used and the length of the operation. Prices come from the clinic's fee schedule and from nowhere else.
The direction is the whole point, and it is where English search results mislead people daily. This operation lowers the hairline and shortens the distance between hairline and brow. A forehead lift does the opposite thing at the other end of the same region: it raises a descended brow and smooths the forehead, and in doing so tends to make the forehead read as longer. Rewind lists both, and lists them combined as one operation for the patients who need both at once.
A second comparison decides almost as many consultations. Hair transplantation moves follicles to add density where hair is thin or absent. Forehead reduction moves the border of hair-bearing scalp that you already have. One is a question about density, the other a question about position, and the examination is where it is settled which one your forehead is asking.
What changes, what does not
A forehead is read as a fraction of a face, and the number on its own says very little. That is why Rewind writes that the line is designed against overall facial balance, with length only one input into it. Three of the four columns below move during this operation. The fourth is the reason a second listing exists.
In sequence
Rewind publishes three operative steps for forehead reduction, along with the instrument used to open the plane and the device used to hold the result. Read together they answer the two questions that decide whether this operation is worth having: where the scar goes, and what stops the advanced scalp from drifting back.
The clinic's first step is reading the proportion and marking where the line will sit. How far the border can travel is limited by how much the scalp behind it will stretch, and that is assessed on you, never assumed from an average, so the number you are quoted is the number your own scalp allows.
Rewind specifies the angle. Cutting obliquely across the hair-bearing border, instead of straight down through it, is the technique the published series on anterior hairline surgery use, because hair can then grow up through the healed line and break its outline. The clinic designs the line with the direction of hair growth in mind for the same reason.
The second published step. Freeing the scalp is what allows the border to move forward at all; the strip of forehead skin left over once it has moved is excised. This is why the change is immediate and why the limit on it is anatomical, set by tissue and not by how much was requested.
The third step. Rewind states that Endotine is approved by the Korean drug authority and by the US Food and Drug Administration as a material for forehead reduction, and that it is absorbed by the body over roughly nine months. Fixation is what carries the tension off the skin edge during the period the scar is deciding how it will look.
The clinic uses endoscopic vision to identify nerve and vessel structures accurately as the plane is opened. The sensory nerves to the scalp emerge at the brow and run back through exactly the territory being undermined, which is the practical reason for working under vision.
Which anaesthetic is used for this operation, and how long it takes in theatre. Rewind's surgical page records neither, and neither is inferred here from its other procedures. Both are confirmed by the surgeon at the examination, together with when sutures come out.

Why here
Two operations at this clinic work on the same handspan of tissue and pull it opposite ways. Choosing between them is not a matter of taste, and getting it wrong is not a small error, because a brow raised on a forehead that was already too long produces exactly the proportion the patient came in to escape.
A long forehead with a brow sitting where it belongs calls for the hairline to move. A brow that has descended over tired-looking lids calls for a lift. Both can be true at once, and the clinic carries a combined listing for that case. The literature below includes a Korean series on performing hairline lowering during endoscopic forehead lifting, which is the published form of the same decision.
Nothing is bundled into anything else by default at Rewind. The reduction has its own line, the endoscopic forehead lift has its own, and the two performed together have a third. That separation is what makes it possible to decline the half of a plan your examination did not call for and still book the half it did.
Endotine fixation is shared between the clinic's upper-face operations, and it is the component patients most often ask about because something is being left inside the head. It dissolves over about nine months. Two of the papers listed at the foot of this page report on the same device in endoscopic brow surgery, including its safety profile.
On the day

Fig. 04 — Prepared and checked before the patient comes through

Fig. 05 — Recovery, where the dressing is fitted before you leave
The clinic is on the fourth and fifth floors of the Richro Building in Apgujeong, Gangnam. The medical director takes the consultation, marks the line, carries out the operation and sees you at each review that follows. You leave with a compression dressing fitted, and the clinic asks for it to stay on for one to two days, so plan the trip home and the day after around wearing it. Surgical consultations are held Monday, Tuesday, Wednesday and Friday from 10:00 to 19:00 and on Saturday from 10:00 to 16:00, entirely by appointment.
Board-certified plastic surgeon
Korean specialist certification in Plastic Surgery, ten peer-reviewed papers, and a single operating surgeon on every case. KHIDI registration as an institution treating international patients: Reg. M-2025-01-08-09288.
Pricing
Three lines on Rewind's schedule cover the upper face. Reading them together is the fastest way to understand what the examination is deciding, because the gap between the first line and the third is precisely the cost of needing both directions at once.
Each figure is a list price with VAT charged separately, and anaesthetic fees already included within it. The reduction and the lift are quoted apart from one another so that a plan can be read line by line before it is agreed, and neither is added to the other unless the examination gives a reason for it. What your own forehead needs, and therefore which of these three lines applies, is settled with the surgeon before a date is offered.
Suitability
Recovery
Rewind's own instructions for this operation are short and specific: a compression dressing for one to two days, a gradual return to ordinary activity, strenuous exercise paused for a while, and a list of things to keep away from the fixed tissue while it settles. One item on that list is unique to this operation and is the one people forget.
Surgery at the front of the head carries risk, and the ones worth naming are bleeding, infection, a scar that widens or stays visible along the hairline, numbness or altered sensation in the scalp behind the incision that can take months to settle and occasionally does not, temporary shedding of hair close to the line, asymmetry between the two sides of the new border, itching as the wound matures, and a result that leads to a revision. Wound-healing problems are considerably more likely in smokers. An outcome cannot be promised and results vary by individual. Tell the surgeon about any previous surgery to the scalp or forehead, and about any medication you take, before a date is agreed.
At Rewind, one board-certified plastic surgeon carries every case — from the first consultation to the final follow-up. Because a face is a story, and a story deserves a single author.
Rewind,
Rewind's Doctor
Dr. Jonghwan Choi Medical Director
One surgeon, from the first
consultation to the last follow-up.
A board-certified plastic surgeon devoted to anti-aging lifting — with the precision and restraint built through years of craniofacial practice.
Questions
Google Reviews
Came to REWIND to get my facial treatment and i'm absolutely obsessed about it💞 the doctor is so kind and is an expert! Everyone must visit!
There are just way too many cosmetic clinics in Korea and I'm so happy I found Rewind Clinic in Gangnam. Dr. Choi was so kind and patient while explaining the different face-lifting options, from threads to mini-lifts to deep-plane lifts…
I found Rewind clinic through a Korean chat forum and many local clients highly recommended it. The clinic is brand new, featuring large, clean rooms and many private waiting areas so it doesn't give off that "factory" clinic vibe. All the…
Really nice environment. Doctor is easy to communicate and understands my visions. Waited two weeks to make a review and I confirm the results exceeded my expectations and I am super happy with it. Can't wait to come back!! :))
I received a thread lift at Rewind Plastic Surgery. The clinic was clean and the atmosphere was comfortable. The consultation was thorough, and I felt confident because they kindly explained everything tailored to my facial condition. They…
Reservation
Tell us what you are considering — we reply as soon as possible, in your language.
For international patients — interpreter-assisted, from your first message to your follow-up.
Scientific evidence
Read in the order the operation is built: a large Asian series on advancing the hairline through a line drawn in front of the hair, a Korean report on doing that at the same sitting as an endoscopic forehead lift, and two papers on the absorbable device used to hold upper-face tissue in its new position, one of them addressing its safety directly. The techniques, materials and anaesthetic choices in these papers are the authors' own and describe neither this clinic's protocol nor your own case; Rewind publishes no anaesthetic detail for this operation, and that is confirmed at the examination. None of this research predicts an individual outcome.